Turning Sporting Moments into Brand Momentum

Business Context

At Havas Media, this was a flagship campaign engagement requiring integrated brand storytelling with performance marketing during the ICC Cricket World Cup and Indian Premier League.

My Role

As Senior Director, Digital Marketing, I led the development and execution of the integrated marketing campaigns — working across creative, media, and digital teams to align the campaign narrative with Swiggy's brand positioning.

Leveraged high-engagement sporting moments to build brand visibility and customer engagement rather than treating the events as pure media inventory. The strategy connected Swiggy's product proposition — food, speed, convenience — to the shared emotional experience of cricket fandom.

Integrated storytelling across digital and traditional media channels, including video, social, and performance, timed to the rhythm of the tournaments. Campaigns were structured to capitalise on live-match engagement peaks while maintaining brand consistency across the full tournament window.

“Contextual relevance during major cultural moments multiplies marketing impact. Audiences are already emotionally activated — the opportunity is to connect your brand to that energy in a way that feels natural, not opportunistic.”