Career
Journey.

Build demand, strengthen strategic partnerships, and support business growth through integrated marketing.

• Led GTM strategy, integrated marketing, webinars, events, and strategic partnerships.
• Conceptualised, planned, and promoted Pepagora's presence at GITEX Global, Dubai — driving qualified booth footfall, brand visibility, and enterprise engagement.
• Built marketing programmes supporting customer acquisition and business growth.

Drive profitable growth for enterprise retail and financial services clients.

• Managed US$12M+ annual media investments for global retail clients including Sunrise Brands.
• Delivered 3X+ ROAS through performance marketing optimisation and audience strategy.
• Supported customer acquisition and integrated marketing for Bread Financial co-branded products.
• Led strategic planning and client partnership management across global accounts.

Lead enterprise digital marketing strategy and operations across large client portfolios.

• Leadership within a 140+ member digital marketing organisation.
• Drove cross-functional collaboration, delivery excellence, and strategic planning.
• Oversaw enterprise-scale digital marketing operations across multiple client verticals.

Lead integrated marketing strategy and campaign execution across consumer and enterprise brands.

• Developed and executed sports-led integrated marketing campaigns for Swiggy around the ICC Cricket World Cup and Indian Premier League.
• Led integrated marketing across brand, media, and performance marketing disciplines.
• Partnered with cross-functional teams to deliver measurable business and brand outcomes.

Accelerate enterprise demand generation and pipeline growth for IBM across Southeast Asia and ANZ.

• Generated 800+ MQLs per quarter through integrated demand generation campaigns.
• Influenced an estimated US$30M annual qualified pipeline for IBM.
• Led integrated campaigns spanning paid media, webinars, and content marketing across Southeast Asia and ANZ.

Deliver high-performing global digital advertising campaigns.

• Managed large-scale publisher and advertiser campaigns.
• Developed expertise in campaign optimisation, analytics, and digital media operations.

Improve creative performance and campaign effectiveness for global advertisers.

• Delivered US$1M+ incremental revenue for Teleflora through creative optimisation.
• Nominated for Yahoo Superstar of the Year.
• Worked across retail, telecommunications, travel, and consumer brands.

Create memorable brand experiences through events, activations, and experiential marketing.

• Built foundations in experiential marketing, promotions, events, and client servicing.
• Worked across automotive, telecommunications, entertainment, and consumer brands.